African Travel, Inc. Celebrates Rhino Conservation on National Endangered Species Day

Author: Anne Sewell - May 16, 2025

With almost 50 years of expertise under its belt, African Travel, Inc. crafts authentic experiences, tailored to each traveler and travel style. Meanwhile, by adopting responsible tourism practices, the company shares its rhino conservation efforts to celebrate National Endangered Species Day on May 17, 2025. While adopting responsible tourism practices and supporting conservancies, the African tour company is making an impact by adopting responsible tourism practices, supporting conservancies, and making an impact through MAKE TRAVEL MATTER® Experiences.

African Travel, Inc. celebrates Rhino Conservation on National Endangered Species Day

Bat Hawk In action [Photo credit: African Travel, Inc.]

African Travel, Inc. honors the National Endangered Species Day by reaffirming its longstanding commitment to its commitment to rhino conservation across Africa. The luxury safari operator advocates for the protection of Africa’s critically endangered rhino populations through its MAKE TRAVEL MATTER Experiences. The initiative directly supports vital preservation efforts and educates clients during safari journeys with the company.

In order to further its impact, African Travel, Inc, together with its not-for-profit TreadRight Foundation, funds the rhino rehabilitation initiatives of its African project partner, Wilderness Foundation Africa, a leading conservation working toward safeguarding free-ranging, viable populations of black and white rhinos in their natural habitats in the Eastern Cape of South Africa.

Monitoring rhinos in the Eastern Cape of South Africa [Photo credit: African Travel, Inc.]

Sherwin Banda, President of African Travel, Inc. said of the initiative:

"National Endangered Species Day is a global reminder for action to protect threatened wildlife like the iconic rhinos in their natural habitat, and we are committed to this endeavor with our seven years of partnership with Wilderness Foundation Afric (WFA).

Our guests contribute to important conservation efforts by participating in our immersive MAKE TRAVEL MATTER® Experiences, which provide a firsthand look at conservation in action and help foster a lasting connection to Africa’s wildlife. "

How Guests Can Support Rhino Conservation Through Their Safari Journeys

[Photo credit: Wilderness Foundation]

African Travel, Inc. is committed to supporting wildlife conservation and community development initiatives across Africa. The luxury safari operator has developed MAKE TRAVEL MATTER Experiences, which are carefully chosen, as conscious travel experiences leave a positive impact on the world, its wildlife, and the communities visited by advancing at least one UN Sustainable Development Goal. Meanwhile, as guests embark on an ATI safari, and participate in one of these experiences, they contribute to sustainable initiatives while also gaining a deeper understanding of wildlife plights and conservation needs.

Meanwhile, on the 12-day World’s Greatest Show & Safari, guests experience the successful conservation work of Lewa Wildlife Conservancy in Kenya. Moreover, guests who embark on a guided bush walk, led by expert ranges, who share how their visit positively impacts the local community and wildlife.

WFA aerial surveillance [Photo credit: Wilderness Foundation]

Guests are taken behind the scenes to witness Lewa’s renowned anti-poaching dog tracker unit, learn about the state-of-the-art technology used by rangers, and also have a chance to observe both black and white rhinos.

Spreading over 93,000 acres of contiguous rhino rangeland, Lewa has seen successful growth in population due to robust protection efforts and the support of responsible tourism. This has led to 33 rhino calves born in 2024, which brings the current population to 273 rhinos – 130 black and 143 white – representing 14 percent of all Kenyan rhinos.

Readers can follow African Travel, Inc. on Facebook, X (formerly Twitter and Instagram, and join the conversation using the hashtag #WeKnowAfrica.